✉news BusinessRetail first seen 4 h ago, last 52 min ago, peak #6
Proper Cloth Revamps SoHo Showroom, Eyes Retail Rollout
Custom shirtmaker Proper Cloth has renovated its SoHo showroom in New York and is weighing a broader retail expansion. The company, known for its online made-to-measure shirts, is using the refreshed space to strengthen its in-person fitting experience as it considers opening additional locations.
Why now: The retailer's move from online-first custom clothing toward physical retail expansion signals a shift in strategy for the made-to-measure market.
Rank over time, top of the chart is #1. 4 snapshots from 4 h ago to 52 min ago.
Evidence
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