✉news BusinessRetail first seen 8 h ago, last 3 h ago, peak #6
Proper Cloth Revamps SoHo Showroom, Eyes Retail Rollout
Custom shirtmaker Proper Cloth has redesigned its SoHo showroom in New York as part of a broader retail expansion plan. The company, known for its made-to-measure menswear, is using the refreshed space to test an in-person shopping experience as it weighs a wider rollout of physical locations beyond its online-first model.
Why now: The retailer's move from e-commerce toward physical stores signals a broader shift in menswear retail that industry watchers are following.
Rank over time, top of the chart is #1. 5 snapshots from 8 h ago to 3 h ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1940515