✉news BusinessRetail first seen 17 h ago, last 11 h ago, peak #6
Proper Cloth Revamps SoHo Showroom, Eyes Retail Rollout
Custom shirtmaker Proper Cloth has redesigned its SoHo showroom in New York as part of a broader retail expansion plan. The company, known for its made-to-measure menswear, is using the refreshed space to test an in-person shopping experience as it weighs a wider rollout of physical locations beyond its online-first model.
Why now: The retailer's move from e-commerce toward physical stores signals a broader shift in menswear retail that industry watchers are following.
Evidence
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