GgoogleGB first seen 5 h ago, last 2 h ago, peak #1
Snickers turns Twitch chat into a hunger marketing mechanic
Original: twitch
Snickers is running a new campaign on Twitch that turns the platform's live chat into a hunger marketing mechanic, letting viewers interact with the stream to drive the brand's messaging. The activation is drawing attention among marketing and advertising circles, with coverage highlighting how brands are increasingly using Twitch's interactive features rather than traditional ads. Interest is spread across several countries, with searches rising in the US and Italy as well as the UK.
Why now: People are talking about a novel Twitch marketing campaign by Snickers that uses live chat as a mechanic.
Rank over time, top of the chart is #1. 15 snapshots from 5 h ago to 2 h ago.
Evidence
- New Twitch Data Shows How Creators Drive Game Discovery · EGamersWorld
- Snickers turns Twitch chat into a hunger marketing mechanic · ContentGrip
Elsewhere
- GgoogleCA #10 · 13 min ago
- GgoogleFR #9 · 3 h ago
- GgoogleUS #7 · 6 h ago
- GgoogleIT #9 · 9 h ago
- GgoogleJP #10 · 2 d ago
- GgoogleES #9 · 3 d ago
API: https://socialmediatrends-api.osmike.com/v1/trends/548847