GgoogleGB first seen 9 h ago, last 5 h ago, peak #1
Twitch data reveals how streamers drive game discovery
Original: twitch
New Twitch data shows the platform's creators play a major role in driving game discovery, giving publishers fresh insight into how viewers find new titles through live streaming. Separately, Snickers has launched a campaign that turns Twitch chat into a hunger-based marketing mechanic, using audience interaction as part of the ad experience. The developments underline Twitch's growing importance to both the games industry and brand advertisers.
Why now: Brands and the games industry are paying close attention to Twitch's influence on audiences as new data and ad campaigns highlight its reach.
Rank over time, top of the chart is #1. 15 snapshots from 9 h ago to 5 h ago.
Evidence
- New Twitch Data Shows How Creators Drive Game Discovery · EGamersWorld
- Snickers turns Twitch chat into a hunger marketing mechanic · ContentGrip
Elsewhere
- GgoogleCA #10 · 3 h ago
- GgoogleFR #9 · 6 h ago
- GgoogleUS #7 · 9 h ago
- GgoogleIT #9 · 12 h ago
- GgoogleJP #10 · 2 d ago
- GgoogleES #9 · 3 d ago
API: https://socialmediatrends-api.osmike.com/v1/trends/548847