GgoogleGB first seen 9 h ago, last 6 h ago, peak #1
Twitch data reveals how streamers drive game discovery
Original: twitch
New Twitch data shows the platform's creators play a major role in driving game discovery, giving publishers fresh insight into how viewers find new titles through live streaming. Separately, Snickers has launched a campaign that turns Twitch chat into a hunger-based marketing mechanic, using audience interaction as part of the ad experience. The developments underline Twitch's growing importance to both the games industry and brand advertisers.
Why now: Brands and the games industry are paying close attention to Twitch's influence on audiences as new data and ad campaigns highlight its reach.
Evidence
- New Twitch Data Shows How Creators Drive Game Discovery · EGamersWorld
- Snickers turns Twitch chat into a hunger marketing mechanic · ContentGrip
Elsewhere
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- GgoogleES #9 · 3 d ago
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