MikeTrendsTrends right now

✉news TechnologyAI first seen 13 h ago, last 12 h ago, peak #26

Swedish Company Uses A.I. Likeness of Greta Garbo in Ad

A Swedish company has created an advertising campaign using an artificial intelligence-generated likeness of Greta Garbo, the legendary Swedish film star who died in 1990. The use of a digitally recreated image of the reclusive icon has drawn attention to the growing practice of resurrecting deceased celebrities through A.I., raising questions about consent, estate rights, and how far brands should go with synthetic likenesses.

Why now: People are debating the ethics of using A.I. to recreate deceased public figures for commercial advertising.

Greta GarboSweden

Open on news →

Rank over time, top of the chart is #1. 2 snapshots from 13 h ago to 12 h ago.

Evidence

API: https://socialmediatrends-api.osmike.com/v1/trends/642263