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✉news TechnologyAI first seen 16 h ago, last 18 min ago, peak #15

Swedish Company Uses A.I. Likeness of Greta Garbo in Ad

A Swedish company has created an advertising campaign using an artificial intelligence-generated likeness of Greta Garbo, the legendary Swedish film star who died in 1990. The use of a digitally recreated image of the reclusive icon has drawn attention to the growing practice of resurrecting deceased celebrities through A.I., raising questions about consent, estate rights, and how far brands should go with synthetic likenesses.

Why now: People are debating the ethics of using A.I. to recreate deceased public figures for commercial advertising.

Greta GarboSweden

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Rank over time, top of the chart is #1. 3 snapshots from 16 h ago to 18 min ago.

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