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Swedish Company Uses A.I. Likeness of Greta Garbo in Ad
A Swedish company has created an advertising campaign featuring an artificial intelligence-generated likeness of Greta Garbo, the legendary Swedish film star who died in 1990. The campaign is drawing attention to the growing debate over the use of A.I.-recreated likenesses of deceased celebrities in commercial contexts, and whether estates and heirs should control such digital resurrections.
Why now: The use of A.I. to revive a deceased icon for commercial advertising raises fresh ethical and legal questions about digital likeness rights.
Evidence
- Swedish Company Uses A.I. Likeness of Greta Garbo in Ad · The New York Times
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