XP Division

Microsoft is forming a new division called XP, part of Xbox, aimed at growing its business around brands like Minecraft and Fallout beyond video games. The unit will be led by Mojang's current head. The move signals Microsoft's intent to turn its biggest game franchises into broader entertainment properties, and commentators see it as a further step in Xbox's evolution from a console business into a wider brand and media operation.

Microsoft has founded a new division called Xbox XP covering films, series, merchandise and theme parks, signalling an effort to turn Xbox into a broader entertainment brand. Alongside this, Minecraft has a new leader recruited from Reddit and Meta as Microsoft reshuffles its gaming leadership, and Mafia 3 has received a major update adding 60 fps support and bug fixes.

Microsoft's Xbox brand is setting up a dedicated film and TV division, reportedly called Xbox XP, which will produce film, television, products and events tied to its games. The move follows a wider industry push by gaming companies to turn their biggest franchises into screen entertainment, and it has drawn attention across gaming and tech circles as fans speculate which titles could be adapted next.

Microsoft's Xbox brand has announced the creation of a new entertainment division called XP, expanding beyond video games. Details about the division's projects and leadership were not immediately available, but the move signals Xbox's ambition to grow into broader film, television and other media. Gamers and industry watchers are debating what the new unit will produce and how it fits Microsoft's content strategy.

Microsoft's Xbox gaming division has formed a new unit, XP, tasked with adapting more of its video game properties into movies and television series. The move follows the success of game-based screen projects across the industry and signals Xbox's intent to expand its franchises beyond consoles into film and streaming entertainment.

Microsoft's Xbox has created a new entertainment division, XP, tasked with turning its game franchises into movies, TV shows, and merchandise. The division will be led by Mojang's former CEO, who worked as an executive producer on A Minecraft Movie. The move signals Xbox's push to expand its biggest titles beyond gaming into broader entertainment and licensing.

Microsoft's Xbox has created a new transmedia division named XP, according to Eurogamer. The unit is expected to expand Xbox's franchises beyond games into other media, following the industry-wide push to turn gaming intellectual property into films, series and other entertainment. Details on the division's projects and leadership have not yet been announced, and reaction so far has been limited to early coverage of the news.

Microsoft's Xbox has created a new division called XP, charged with adapting its video game franchises into films, television series and live experiences. The move signals a push to turn Xbox intellectual property into broader entertainment, following the model of other studios that have expanded popular game series into screen franchises.

Microsoft's Xbox brand has announced a new division called XP Entertainment, created to produce movies, television shows and other entertainment beyond games. The move, reported by IGN, signals Xbox's intention to expand its intellectual property into broader media, following the path of other gaming companies building out film and TV adaptations of their franchises.

Microsoft has founded a new division under the Xbox brand, aimed at growing its business beyond video games by exploiting brands such as Minecraft and Fallout. The division will be led by the former CEO of Mojang, the studio behind Minecraft, signalling Microsoft's intent to turn its game franchises into broader entertainment properties.

Microsoft has created a new division called XP within its Xbox business, signalling a broader push into entertainment beyond gaming. The move, reported by Seeking Alpha, indicates the company wants Xbox to compete more directly as an entertainment platform covering film, television and other media rather than consoles alone. Investors are watching how the reorganisation fits into Microsoft's wider strategy for its gaming and media ambitions.

Microsoft's Xbox has created XP, a new entertainment division aimed at expanding the brand beyond gaming, and is putting it under experienced industry leadership. The move signals Xbox's ambition to grow into film, television and other media, building on the success of its game franchises. Details on specific projects, budgets and staffing have not yet been announced.

Microsoft's Xbox brand has announced a new entertainment division called XP, tasked with producing movies, TV shows and other content beyond gaming. The unit will be led by Kayleen Walters, a Lucasfilm veteran who joined Xbox from Mojang, the studio behind Minecraft. The move signals Xbox's ambition to expand its franchises into broader entertainment, following the playbook of other gaming brands turning their intellectual property into film and streaming successes.

Xbox has created a new division, XP, focused on producing more movies and TV shows based on its games and brand. The move signals Microsoft's intent to expand Xbox beyond gaming into broader entertainment, following the success of adaptations like the Fallout series. Gamers and industry watchers are weighing in on whether the push will produce quality adaptations or dilute the brand.

The head of Xbox has announced the creation of a new division called XP, focused on ventures connected to gaming but outside the core games business. Microsoft's gaming arm says the unit will explore game-adjacent opportunities, though specific projects have not been detailed. The move is being read as a sign Xbox intends to expand its brand beyond traditional consoles and game releases.

Microsoft's Xbox brand has announced the creation of an XP division dedicated to movies, television and broader entertainment projects. The move signals Xbox's push to expand its popular game franchises into film and TV, following a wider industry trend of gaming brands becoming multimedia properties. Details on specific upcoming projects have not yet been announced.

Microsoft's Xbox brand is creating a new division called XP, focused on experiences beyond video games. The unit will oversee film and TV adaptations, consumer products, live events, and partnerships with creators and brands. Work of this kind was already spread across different Xbox teams, but it will now be consolidated under one dedicated division.

Microsoft's Xbox has created a new division called Xbox XP, dedicated to film and television projects, consumer products and experiences. The move signals the gaming brand's ambition to extend its franchises beyond games into entertainment, following the path of rivals and other gaming companies that have turned hit titles into shows, movies and merchandise.