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Jaguar unveils $130,000 electric vehicle after rebrand controversy
Original: Jaguar unveils $130,000 electric vehicle two years after controversial rebrand
Jaguar has unveiled a new electric vehicle priced at around $130,000, two years after a rebrand that drew widespread criticism. The launch marks a significant step in the British brand's shift to electric vehicles and its attempt to reposition itself as a luxury maker. Attention is focused on whether the car can win over buyers still divided by the company's new image.
Why now: The new luxury EV launch revives debate over Jaguar's controversial rebrand and its electric future.
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