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Jaguar unveils $130,000 electric vehicle after rebrand

Original: Jaguar unveils $130,000 electric vehicle two years after controversial rebrand

Jaguar has unveiled a new electric vehicle priced at around $130,000, roughly two years after its controversial rebrand drew widespread criticism. The launch marks a major step in the brand's shift toward electric luxury cars, with attention focused on whether the new model can win back buyers after the divisive rebranding.

Why now: The new luxury EV launch is being scrutinised as the first big test of Jaguar's direction following its widely criticised rebrand.

JaguarJaguar Type 00

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