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Jaguar Unveils $130,000 Electric Vehicle After Rebrand
Original: Jaguar unveils $130,000 electric vehicle two years after controversial rebrand
Jaguar has revealed a new electric vehicle priced at $130,000, its first major product since the company's 2024 rebrand, which drew widespread criticism for abandoning its traditional leaping cat logo and heritage imagery in favor of bold, colorful marketing. The luxury EV marks a pivotal relaunch for the struggling British brand under parent company Tata Motors, and observers are watching whether the car can win back skeptical customers.
Why now: The new EV is Jaguar's first model since its divisive rebrand, so people are judging whether the strategy pays off.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1354333